Bringing thug life & social media together. Twitter coach, social media strategist, rap blogger.
People just LOVE to watch other people (and companies) get humiliated on Twitter. The number one vehicle for ensuring a humilating Twitter experience? A really stupid hashtag.
Hashtags are are way for Twitter users to categorize their tweets. Putting the “#” symbol in front of a phrase allows them to quickly find related information on a topic. For instance, when Flight 370 went missing in Malaysia, news outlets used the hashtag #MH370 when tweeting new information. Twitter users could search for #MH370 to find the latest updates.
Most companies fail using hashtags because they don’t fundamentally understand the way Twitter works. Many of these ‘social media experts’ at companies are old-school marketing and public relations people who have little experience in social media and specifically, the culture of Twitter. So they plop out a hashtag and expect a wave of tweets and retweets. When your hashtag is a disaster, the trolls take over and use your hashtag against you. And you deserve it.
My Five Favorite Hashtag Fails – Enjoy All the #FAIL!